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Content Marketing at its finest: Kenny Chesney’s No Shoes Radio
A couple weeks ago, I was having “one of those days” … you know, those days where nothing’s going right and you’re in a crummy mood and you can’t seem to shake it. Out of the blue, a friend of mine sent me a tweet that said something like, “Hey, @damnredhead, check it out: No [...]
Mozes provides mobile marketing miracles for mobs.
Last week I attended the “Detroit” (read: Auburn Hills) stop of the Martina McBride & Trace Adkins Shine All Night Tour, which was, as any country fan can imagine, a helluva show, to say the least. Of course, it wouldn’t be a show in the Metro Detroit area without a special appearance by everyone’s favorite [...]
The other edge of the tech-dependence sword: Finding things out we otherwise wouldn’t have known.
In my last blog post, I ruminated (for lack of better term) about what happens when we rely too much on our social media/technology and questioned why we don’t talk about the bad things that happen when intended messages aren’t received. Well, there’s another edge to this sword, which I found out recently in a [...]
Product launches: Why put on a circus when you could be like Disney World?
Do you remember when you were little, and the circus came to town? It was spectacular. The circus, for all its excitement — the animals, the trapeze artists, the clowns, the daredevil acts — came into town, did a few shows with some cool stunts, and then they left. That was it. You might be [...]
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