Just when I think it’s safe to play #FollowFriday again.

It’s no secret that I hate the Twitter meme of #FollowFriday. I wrote a rant post back in March about why I’m not playing anymore, and I’ve stood by that pretty adamantly. Ari Herzog, who wrote a recent post about the meme, shares the same sentiment as I do, which is,

I recommend Twitter users every day–when retweeting their thoughts or web links, when thanking them for prior advice, or when singling out unique people.

I thought that the madness of the random, meaningless, lists of people to #FollowFriday (or #FF) recommend had ended since I wrote that post in March. I thought that things had calmed down.

So last Friday I dipped my toe back into the Follow Friday meme and posted a #FF recommendation and gave reason as to WHY people should follow that person, as one should. So far, so good.

Today I tweeted that I lost half a cookie in my morning coffee, in melodramatic distraught. Next thing I know, Cookie Monster is following me on Twitter. The Official Cookie Monster (not to be confused with all those Cookie Monster impostors out there, mind you). I felt rather honored that such Muppet royalty would follow me, so I recommended him for #FollowFriday. After all, his Twitter account is hilarious … assuming that’s the real Official Cookie Monster and not some paid personal Muppet assistant.

I was away from my computer the majority of the day. I came back and checked my notifications to find the usual handful of random people following me that I had never heard of. I always check out each individual person that follows me to 1) make sure they’re not a bot, and 2) see if they’re anybody I find interesting enough to follow in the 3 second glance I take at their profile.

One such profile was this, and I took sympathy on the woman to attempt to protect her identity and those of the people in her background:

Pardon my french, but…

WHAT THE HELL?!?!

What to do when “you’re doing it wrong” goes wrong

Let’s face it — social media consultants/strategists/ninjas/experts/jedis/gurus/swamis/mavens/ringmasters/highpriestesses/whatevers are know-it-alls, even when, as I and many others have pointed out, nobody can possibly know it all. Yet deep down, we (and I say “we” because I admit that yes, I do fall into that sweeping category of “social media people”) really just want to help people who aren’t necessarily the nerds that we are.

Many times, we’re successful and people are glad that we were there to help them out, answer questions, and give them some guidance.

Other times, not so much.

Sometimes, you can reach out to an organization that you care deeply about and offer your help, and give them your time and help, and they won’t acknowledge it. If they acknowledge it, they won’t appreciate it, or they won’t understand why what you’re trying to help them with is important, until their peers are suddenly moving in on the game.

When that happens, it becomes an issue of “keeping up with the Joneses,” and said organization will decide that they have to have all the same tools that they hear about on TV, that their competitors are using, that they feel like they should be using because well, everybody else is and ooh — shiny objects! Never will they stop to assess what their overall goals are, who their audience is, if their target market is even using said tools — they’ll have no sense of strategy whatsoever.

Sometimes, no matter what you say to people, it’s not going to resonate.

No matter if you tell them that there are only 5 people in the entire region active on Twitter (and you know because you’ve met all of them), they’re still going to think they need a Twitter account to “reach out to their local audience.”

It’s not going to matter that you know they need a Facebook page and not a Facebook group to accomplish what they want to do — if they won’t listen to you, if they insist on “doing it wrong,” you can try to convince them that they’re “doing it wrong” until you’re blue in the face.

Sometimes, people aren’t going to listen. And you know what?

You’ve got to let it go.

Walk away. You tried. That’s all you can do.

If people insist on “doing it wrong” — it won’t do you any good to kick and scream.

Sometimes, you have to let people do things “the hard way,” otherwise they’ll never learn.

I’ve learned to do more things “the hard way” in my life than I’d like to admit, but my stubbornness has subsided in recent years. I’ve learned that it’s much easier to keep your mouth shut and ears open if you want to learn something the “easy way.”

But you know what?

Not everybody knows that.

So you have to just walk away and hold your head high knowing that you tried.

(Ever had that kind of situation?)

Musical Monday Highlight: Hayley Westenra

One of the many reasons I love Twitter is that I discover some pretty awesome things because they discover me first. Heck, it’s because of Twitter that I discovered WildEarth.tv and was able to share it with you. I always take a look at each new follower when I get a notification because I never know when I’m going to find somebody or something truly remarkable.

One such instance was last week, when I was followed by @HayleyWestenra, whose bio says:

Purpose is to further the distribution of information about singer Hayley Westenra, her upcoming events and albums, and her family.

I have very diverse (if not obscure) musical tastes, and until then, had never heard of her. Intrigued, I followed the link to Hayley Westenra’s official site and was floored by such an amazing voice that loaded on the site’s auto-loading audio player. If you’re a fan of Sarah Brightman, Lorena McKennitt, or other “pretty music” of that vein, you’ll totally dig her.

My first thought was, “HOW is it possible that I haven’t heard of her before?” then upon reading that this 21 year-old soprano New Zealander already has a “Best Of” album, I realized that she’s pretty big all over the world, yet has yet to catch on here in the States.

Here are a few snippets from her official bio:

Hayley Westenra began performing when she was just 6 years old and made her first recording in a professional studio at 12. She was still only 16 when she released her debut international CD, Pure. It rapidly became the fastest-selling debut album from a classical artist, and reached the Top 10 of the pop charts in 11 countries. Her albums have sold more than four million copies worldwide to date. “Pure” was certified by the official UK chart compilers as the best selling classical album of the 21st Century. . .

Hayley has performed for Her Majesty the Queen on a number occasions, President Bush and Tony Blair, Prince Charles, Colin Powell, Condoleeza Rice, New Zealand Prime Minister Helen Clark and in July 2007 Hayley was asked to perform for the Dalai Lama. . .

[She] has performed at Carnegie Hall, the Sydney Opera House, Wembley Arena, Royal Albert Hall, The White House and Kensington Palace. Hayley sang at Capitol Hill, Washington as part of 2008 official Fourth of July celebrations.

Hayley has duetted with Andrea Bocelli, José Carreras and Bryn Terfel. She has also appeared as a special guest with the World’s leading orchestra’s including the Moscow Philharmonic, The Boston Pops and the RPO.

Not bad for 21, eh?

I promoted Hayley in my Facebook stream because I knew a few people in my friends would like her, and commented that I couldn’t believe I hadn’t heard of her until now. To my surprise, neither had my “vagabond actress friend” Phyllis, and she’s the person I usually rely on to introduce me to stuff like this. Good to know I wasn’t the only one living under a rock. If you haven’t heard of Hayley Westenra until now, take a listen to the widget I’ve embedded and welcome to your newest musical obsession. If you’re moved enough to purchase a piece of her music, here’s an affiliate link to her “Best Of” album at Amazon.

Tweeple: Pwease stop tawking wike Tweety Bird

Since the advent of Twitter, and especially the ever-increasing popularity of its API, there has been an explosion of third-party applications using “tw-” as a prefix. We can list ourselves and find people by profession on  Twellow, measure somebody’s Twinfluence, watch and tweet Twiddeos, and if we have OS X, tweet from our dashboard via Twidget. The list of apps is practically infinite.

Of course, just as naturally, I suppose, has our lexicon increasingly been speckled with the “tw-” prefixed words, referring to anything Twitter-related. We have “tweetups,” refer to each other as “tweeple” or “tweeps,” the world of Twitter is known as the “Twitterverse,” and if we accidentally send a direct message to the public it’s a “twoops.”

There is no shortage of Twitter glossaries out there, but seriously, I think we’ve gone a little too far. The following is not something I am unlikely to hear in real life:

I went to a tweetup to meet my tweeple and got caught in twaffic, but once I got there it was twitterific!  What tweethearts they are! As we were enjoying twitteritas, one twude twinterjected and made a twitfessional that he needed a twatcation because his wife twinks he’s a twitaholic. We said that was twitdiculous!

Seriously?!

Look, folks – I understand the enthusiasm for Twitter. It’s wonderful. I’m practically married to it. But, please, please, PUH-LEASE–

STOP TALKING LIKE TWEETY BIRD!

It’s not cute, it’s not funny, it’s not even coherent most of the time. I don’t mean to be a “mean ol’ puddy tat” here, but every time I hear an adult confound the English language with such absurd Tweety Bird talk, I don’t want to follow them on Twitter — I want to put a helmet on them, give them some crayons, and take their cell phone away.

Is this just my exaggerated imagination, or are you hearing it, too?

blip.fm adds YouTube videos, indie musicians benefit BIG TIME

Once in a while at night while super multitasking (read: not being all that productive because I’m trying to do too much at once), I’m known to blip. For the uninitiated, blip.fm is known as “the Twitter of music,” in that you can play (or “blip”) songs while attaching a little message to them, and you can follow (they say “subscribe”) to other users (“Blip.fm DJs”) much like on Twitter.

A blip on blip.fm:

And to pile on top of all that, you can even integrate it to your Twitter account so that what you blip is tweeted and not just seen by your BlipDJ friends, but by your Twitter followers as well.

A blip on Twitter:

Talk about integration — earlier I decided to blip because I had a song in my head, and suddenly the some of search results had these little TV icons next to them. I didn’t notice at first but HOLY COW is this cool.

This is why it’s important to tag your content.

I have a lot of musician friends, and I don’t upload a lot of stuff to my YouTube channel but when I do, I make sure they’re able to be found with appropriate tags. Case in point, a band that is like family to me, 60 Second Crush:

Three of the first five videos that came up in the search results for them are mine, and all of the results are their band.

So what does this all mean?

This means serious, never-before-reaching exposure for independent musicians like my buddies.

In fact, I found myself blipping quite a few of my friends’ songs that weren’t previously on blip.fm but were on YouTube (including some of my own videos), and are now on both. Blip.fm’s audience is older and spans much farther across the globe than MySpace’s, which had been indie artists’ saving grace until a year or two ago, and I hope I don’t need to remind anyone that MySpace is now in serious danger of dying.

Not to mention that the audience likely has more money (I don’t have figures for this and it’s late so don’t expect me to look them up right now), which means increased sales. Which brings me to another feature I noticed — now if you blip an artist and they’re also on iTunes, there will be a little ad that tells you which album the song is from and a link to buy it from the iTunes store.

(OK, so I know that Natalie Merchant isn’t the best example for a screen shot here but it’s 3:30 a.m. and I’m working with I already had. Trust me — if you’re a smart indie musician with all your ducks in a row and are found on YouTube and/or blip.fm and hooked up on iTunes, it’ll work.)

The only bad thing I noticed, which may have been my own fault, was that the YouTube integration seemed to freeze up my Firefox a few times, which was a real pain in the butt because this is the third time I’ve had to write this paragraph & my auto-save wasn’t auto-saving fast enough. Somebody else on Twitter mentioned that she had trouble with her browser in this, too, but it was pointed out to me that it could be a noscript or script blocking extention I’ve got installed. I’m going to have to check that out but I’m sure it can be resolved easily enough.

Keep in mind that these new features aren’t just great for artists, either. Now that there’s video involved, it’s great exposure for professional music videographers, as well as those who just like to shoot live music for fun.

In case you can’t tell, I’m pretty passionate about supporting local and independent musicians (and always have been). The internet has really leveled the playing field, if not given them an advantage over the “big dogs,” and if social media strategies are executed properly, the possibilities are endless. This new cross-platform integration is pretty exciting, and I can’t wait to see what happens.

I know I’ve got some indie musicians and their fans reading this, what do you think? Lots of potential or just lots of hype? Blippers, has your browser been crashing, too?

(FYI, some more technical information about the changes and how they came about can be found at gigaom.com.)

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