I’m having a really hard time writing this blog anymore.

Or, rather, the way it’s been going.

I’m burnt out.

I’m really, really tired of reading about “social media” and everything that goes with it. I’m really tired of hearing about it everywhere I go offline, too. It seems like that’s all anybody ever talks about. People are communicating constantly about this “new” method of communication (metacommunication by its very definition) so much that they lose track of the messages they want to convey behind those methods in the first place.

I know that last paragraph is debatable. (If we debated it, would that be meta-metacommunication?)

My point is that I read and hear so much about the social web that by the time I get around to writing something for my own blog that’s the last thing I want to think about, let alone write about.

It’s only natural for a blog to evolve. I’ve been shying away from “usual” stuff for some time now, although I admit I’ve been anything but prolific. Much of that has to do with my burnout. I rewrote my About page a while ago, and on it I said:

If anything, I like to take an in-depth look at current situations in integrated marketing and communications, technology, and strategy and analyze what went wrong or what people are doing right. Extract the things we can learn and see how we can apply them to our own online practices. Not just plain ol’, run-of-the-mill case studies, but situations that are either overlooked, under analyzed, or perhaps just bizarre.

. . . I still like to do that, but lately, I’m just not feelin’ it.

When I blogged on other domains in the past and got to this point, I’d shut down the blog and start anew on a different domain, with a different focus (or not).

Not only do I not want to do that again, I know now that it’s really bad for SEO and “digital footprint” purposes.

So now I have a dilemma — deciding which direction to take with this blog.

Oddly enough, yesterday I visited Ari Herzog’s blog and found he was in a similar situation so he asked his readers.  I was planning on doing the same, but he beat me to the punch.

Of course, I know ultimately it’s up to me, but I thought I’d toss it out there and ask you, my readers (if I have any left) — what would you like to see here? I’ve heard from a few people that they’d like to see more music-related posts. I wouldn’t mind that, and I have a few in mind, but I’m curious to see what others bring up — there might be something out there I’d love to tackle that I haven’t even thought about.

So, to steal Ari’s question, “If you were doctor knowing what you like to read, what would you prescribe?”

Image by kudumomo.