Will the real rockstars please stand up?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve noticed that these days, the word “rockstar” is thrown about pretty darn freely. There are social media rockstars, rockstar scientists, rockstar entrepreneurs, even rockstar baristas. Essentially, anybody who is popular and good at what they do is anointed the title of “rockstar” by consensus of others in their field. I encounter this in my world of geekery so much that...
Read MoreAre you creating bad “social currency” on Facebook?
Courtney Engle pointed me to this awesome video by Scott Stratten of UnMarketing and it was too good not to share. Scott’s talking about bad “social currency” and the annoying stuff people do on Facebook: I can totally empathize. There are many people who say that there’s no wrong way to use social media tools, but I think that’s a bunch of baloney. If you do the things that Scott’s describing, you might not think you’re doing anything...
Read MoreSocial media is not your brand’s “natural male enhancement” pill
Remember these commercials? You either loved Smiling Bob or you hated him. I thought these commercials were hilarious at first, but after so many euphemisms for “natural male enhancement” and cheesy double entendres, every time I heard that annoying whistling song and saw Smiling Bob’s unnatural-smiling face, I wanted to reach through my TV screen and punch him in the teeth. However, in a conversation about companies and social media yesterday, Smiling Bob popped (no pun...
Read MoreTweeple: Pwease stop tawking wike Tweety Bird
Since the advent of Twitter, and especially the ever-increasing popularity of its API, there has been an explosion of third-party applications using “tw-” as a prefix. We can list ourselves and find people by profession onĀ Twellow, measure somebody’s Twinfluence, watch and tweet Twiddeos, and if we have OS X, tweet from our dashboard via Twidget. The list of apps is practically infinite. Of course, just as naturally, I suppose, has our lexicon increasingly been speckled...
Read MoreFacebook, LinkedIn, and Twitter are NOT the Holy Trinity.
I might be slaughtering a few sacred purple cows here. It seems I can’t go anywhere online to any of my networks without seeing advertisements or invitations for workshops on “How to use Facebook, LinkedIn, and Twitter for Business.” Join a few groups on LinkedIn and you’ll find announcements for these things all over the country. I’ve been to a couple, and they are very helpful for those that are just dipping their toe in the social media waters. However,...
Read MorePlease do your homework.
Would you buy a car from a salesman who didn’t have a drivers’ license? Would you take tennis lessons from somebody who first picked up a racket last week? Would you hire a nanny without first doing a background check? Would you take singing lessons from Marge Simpson? Didn’t think so. So then, why would you pay to take a class on “How to Use Twitter Effectively for Business” by somebody whose Twitter ratio looks like this: ? Whose Twitter stream was only...
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Blown Away by Carrie Underwood
