About
This is not a social media blog. In fact, I hate the term “social media,” and I understand why people categorize me as a “social media blogger,” but if you are looking for any kind of “how to” information in relation to what is considered “social media,” you’re in the wrong place.
There are hundreds of thousands of social media blogs out there, and the last thing I want to do is tell or show my readers how to do something that everybody else is already doing, or otherwise contribute to the proverbial “echo chamber.” Once in a while I may do a “how to” post or write about the topic du jour but by no means should you come here looking for that. I’m an avid reader of many of those blogs, though, and if you want some recommendations I am more than happy to point you in the right direction.
If anything, I like to take an in-depth look at current situations in integrated marketing and communications, technology, and strategy and analyze what went wrong or what people are doing right. Extract the things we can learn and see how we can apply them to our own online practices. Not just plain ol’, run-of-the-mill case studies, but situations that are either overlooked, under analyzed, or perhaps just bizarre.
I don’t like “ordinary” anything, and I get bored easily. Most of all, I like to have fun with things that everybody else takes too seriously.
Instead of teaching my readers what I know, I prefer share my knowledge while learning with you.
I also like to rant. Well, I don’t particularly like to, but my hot-headed, redheaded nature seems to shine through quite a bit — when I see things I don’t think are right, I don’t make a secret about it and will go to any lengths possible to make my point.
Don’t get me wrong — I’m not nearly as pissed off in person as I may appear online . . . usually. In person I’m more goofy than anything else, but we all have our days.
Yet I make no apologies. If I didn’t have self confidence I wouldn’t write half the things I do or say half the things I say. If I ever apologize for anything, know that it will be sincere because saying “sorry” for the sake of saying it isn’t how I roll. Someone once said, “If you’re not pissing someone off, you’re not doing it right,” and I firmly believe that.
I don’t always stick to to my niche. I have way too many interests to pigeonhole myself on my own blog, and find it highly ironic that many of the same people who preach that “social media shouldn’t be in a silo” are the same ones who silo themselves by not straying from the norm once in a while. For example, music is a passion of mine that I can’t help but write about — some of my earliest published writings were in music magazines, online and off, and I got my start in PR by doing music publicity in the late 1990s and early 2000s. So expect the occasional music post and expect the unexpected. If you follow me on Twitter, you already know that much.
Obligatory, third-person-narrative “About the Author” segment:
“that damn redhead” is Stacy Lukasavitz, also known online sometimes as “Stacy Lukas,” because she likes to make it easier for people to remember and spell. “that damn redhead” isn’t necessarily a name she chose for herself, but rather a nickname given to her by some for a long time, so no deliberate branding was in play — it just kind of worked out that way.
Stacy is principal of TDR Communications, LLC, a solo consultancy specializing in integrated digital communications, combining social media, public relations, marketing and branding into robust strategies for small businesses, non-profits, and member organizations. Her background includes music journalism and publicity, chambers of commerce, coffee, show and three-event water skiing, martial arts, copywriting, and training new hires in retail at Walt Disney World.
As “that damn redhead,” Stacy is unsurprisingly known for her snarkiness and sass. Her writing occasionally (read: once in a blue moon) makes an appearance at Social Media Today and frequently graces sticky notes everywhere she goes. She holds a Bachelor of Arts from the University of Michigan – Flint in both Organizational Communication and Interpersonal Communication with minor in psychology. She also is a member of the inaugural graduating class of the Kettering University (Flint, MI) FastTrac® New Venture™ Entrepreneurship Program, administered by the Michigan Small Business & Technology Development Center.
Contact Stacy by the contact form on this site, or email stacy AT thatdamnredhead.net.
