The Best of the Red: Dust Bunny Edition

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While doing some recent housekeeping in the back end of this site I uncovered some posts in my archives that many (read: most) of you missed, and I thought they were worthy of having the dust bunnies brushed off them.

I realize that the majority of you are newer readers and/or haven’t known me as long, so here are a few of that damn redhead you’ve likely never read:

• What my small town dentist can teach us about social media
• The internet is one big expo – what is your booth like?
• The high school notebook – social media casualty?
• How I accidentally started #ThankYouThursday
• Social media lessons from water skiing (and vice versa)
• Social media is like plastic baggies
• Facebook, LinkedIN, and Twitter are NOT the Holy Trinity

You can’t see it yet but I’ll be doing some restructuring of the direction of this blog in the near future. Everybody’s blog evolves over time, and this one is no exception. For details, visit my new “About” page.

Enjoy and thanks for reading. Stay tuned.

Be careful whom you “unfriend”

Something happened earlier that made me almost feel bad for somebody. Almost.

By now we know that “unfriend” was the official word of 2009. (I’m going to just set my Grammar Goddess cringing aside and go with it for this post.)

I’m in the process of (re)developing a brand for a client of mine, and while I know a lot of people in various disciplines of web design, graphic design, or any other kind of design in between, I had a certain former colleague in mind whom I knew would be able to conceptualize the perfect new logo for said client. I had worked with her in the past, had been impressed with her work, and she had expressed interest in working with me after the start of the new year.

I kept that in mind, and decided to take her up on it. I went to Facebook and tried to search for her in my friends, but to no avail. I remembered that she recently got married and her last name was different, so I searched again. No dice. So I searched one of our real-life mutual friends’ friends, and sure enough, she was in there.

Former colleague had unfriended me. To my knowledge I did nothing to offend her, and I’m left a little confuzzled.

No matter, I’ve got myriad contacts that would gladly take this referral, as it has the potential to be pretty lucrative and would be a great addition to any portfolio. But I can’t help but wonder why the heck this former colleague “unfriended” me. No, we don’t see each other every day, and no, we were never BFFs by any measure, but she was the perfect person for this assignment, and now … well, as my dad likes to say, “You snooze, you lose.”

The lesson to be learned from this?

Be careful whom you unfriend — it could cost you!

Image by robotclaw.

Social media is way too smurfy these days.

[If you know me in person, chances are you've heard this before, but I'm at the point now where I feel it just needs to be written down.]

I hate the term “social media.” Really, I do. Why? Because it’s too hard to define. I’m definitely not the first person to blog about this, and I’m sure I won’t be the last. But here’s the truth:

All media is social media.

Media, at its very ethos, is social. Cavemen didn’t paint cave paintings and not talk about them. Egyptians didn’t carve hieroglyphics just because they were pretty pictures — they told stories. Radio never really was one-way — it encouraged interaction with people calling in. TV may seem one-way but do people not sit around the TV and watch it together? Do people not talk about their favorite shows with each other?

All media always has, and always will, encourage social interaction. Whether it’s immediate as what we understand “social media” to be nowadays or not is a different story.

The only difference between “traditional” media and “social” media is that “social media” makes two-way (or one-to-many, or many-to-many) communication a helluva lot faster. And let’s just face it – this is simply the way the world communicates now.

However, like those folks I linked above, I understand that there is no one, true definition of “social media,” and that alone is a problem, illustrated by a story a few friends of mine relayed to me recently:

A colleague of ours, a rather big name in the “social media world” and a bigwig at a rather large, world-famous company, was to speak about social media at a local event. I did not attend said event, but my colleagues did, because they wanted to hear what he had to say about how he’s used “social media” in/for his company. Based on the questions from the audience, however, it became more of a Twitter 101 class, and my colleagues admitted they were a little embarrassed for him. This was not a marketing fail, as the event was promoted appropriately. Or was it?

My colleagues’ definition of social media was and is much more complex than that of the audience. They were expecting how this guy applied “social media” for marketing/PR purposes. The audience was apparently expecting how to use a tool or two, which is a lot different.

Social media is the new smurf.

Smurfs used the word “smurf” for just about anything, and it was understood without question. Or they used it when they couldn’t think of any other word for something, which is where we are now with “social media.” Hell, any kind of interaction via the internet or mobile now can be considered “social media,” and I can’t believe that for a society as chatty and as articulate as we are, we can’t think of any other words for what the heck we’re talking about.

We need to expand our vernacular.

I was taught that you shouldn’t complain about something without proposing a solution, but honestly? I don’t have one. What I do know is that the more we use “social media” as a term for just about any kind of communication these days, the more confused people get, and the more smurfy things become. I like to be more specific when I speak of expedited communication through ever-changing technology, but I realize that sometimes it’s easier smurfed than smurfed. I know that many times, I still go over peoples’ smurfs and they still don’t smurf what I’m smurfing about, even when I think I’m smurfing on their level.

So what do you smurf? Is “social media” too smurfy these days? Should we be more specific and throw that term out the smurf? Or is it fine and smurfy? Leave your smurfs in the smurfs.

Happy Festivus, for the rest of us! My 2009 airing of grievances.

I can’t believe I almost forgot it was Festivus today. I was reminded by Rico Thomas Rico, who posted his airing of grievances on his blog. Knowing I’m long overdue for a blog post, I’m following his lead and now posting my 2009 Airing of Grievances. Enjoy!

Dissappointing me this year in the world of social media were …

1) Auto-dmers. People on twitter who automatically follow you with a direct message when you follow them. A very amateur move. Especially disconcerting when said person claims to be a social media marketer, or even worse if it’s a “Thanks for following, click my junk!” type of DM.  You people should not be allowed online.

2) People who claim they won’t join Facebook “because they don’t want everybody to know all their business.” Grr … that’s what the privacy settings are for, idiots.

3) On that note, people who over-protect their stuff on Facebook so much that they appear as a faceless “Facebook user” when commenting, and refuse to share ANYTHING. OK, seriously? I’m all about the privacy settings but if you think you have THAT MUCH to hide, that’s called paranoia and there’s medication for that.

4) People who claim to work “in social media” but then say they can’t stand gossip. I got news for you — gossip fuels social media. In a very big way, social media IS gossip. Can’t handle the heat? Get the hell outta the kitchen.

5) Places that start their e-newsletters that I receive with “Dear Communicator” - I have a name, and if YOU were a communicator, you’d know that. You’d also know the %name% function in your email client to insert it so that it wouldn’t sound so generic.

6) People who say they “do” social media as their job. Do you say you “do” the copy machine? Do you “do” the phone? Do you “do” a word processor? No, those are tools you use in order to do your job. Use it as a means, not an end.

7) People who assume I’m a graphics designer just because they hear that what I do has something to do with the internet. I don’t know how many times I hear “I know a guy who needs a graphics designer, I referred him to you…” That’s great, but I’m admittedly artistically retarded. I’ll have to give them a referral to one of the 1000000000000000 graphics/web designers I DO know.

8 ) All these “life coaches” who insist on following me on Twitter. What — you couldn’t figure out what to do with your life so you decided to tell people how to live theirs? For real — go away.

9) Those who do not question “thought leaders.” There’s a term for you that’s not as nice as “thought follower,” it’s “sheep.” See this post.

10) SEO people, especially those who feel the need to put “SEO” after their name. OK, here’s a newsflash — SEO is NOT ROCKET SCIENCE. Having said that, if you are in the Cult of SEO (a.k.a. those who believe you have to be in some kind of secret society and know some kind of secret handshake in order to get SEO), YOU DO NOT NEED TO PUT SEO AFTER YOUR NAME. SEO is NOT a PhD. You do not need a doctorate degree to figure it out, and if your name is “John Jones, SEO” on LinkedIN or Twitter, it does not make you look credible, it makes you look like a douchebag.

Disappointing me this year in the rest of the world were …

1) Whoever took Randa Jawhari. This person is actually at the TOP of my list. My hometown of Fenton has a hole in it because she has been missing since February 2009. It won’t be filled until she’s found. Please give her back.

2) Traffic weavers. I hate you. You people are DANGEROUS. And you know what? Danica Patrick does it a helluva lot better than you. And she’s much better looking.

3) The people who live above me. I haven’t lived here for long but I’m convinced they think their living room is a mosh pit.

4) Kanye West. Do I have to even explain why?

5) People who toss cigarette butts out car windows. Dude, if you absolutely HAVE to pollute your lungs, don’t pollute the planet, too.

6) That guy who warns everybody about being “that guy” but doesn’t realize that HE IS THAT GUY. You know that guy.

7) Ghost bloggers/writers. Pardon me for being a purist, but I find it highly ironic that the very things that would get someone expelled from college (plagiarism) are common practice in the professional world today. That’s nothing but B.S.

So there we go. My airing of grievances for 2009. There’s no doubt in my mind that I have more, but these are the ones off the top of my head. Now I ask you — what are YOUR 2009 Festivus grievances? Leave ‘em in the comments.

I am not dead – I’m just too busy driving lately to blog for realz.

I’m not sure why it took me four months of working at the chamber to realize that although I didn’t have any time or energy to blog because I was busy driving and being tired and exhausted, I could easily video blog while driving.

(It takes me a while sometimes.)

So this morning, even though I’m relocating very soon, I decided to do a video blog, and I’m not sure why because I HATE to be on camera. And then I did one on the way home, because I apparently like to be thorough. (OK, well I actually did three, but the first one was long and I wasn’t sure I recorded it, and the third one I’d prefer to use but I’m not sure what happened to it.)

I posed the idea on Twitter, and although I hate seeing myself on camera, the demand was enough either publicly or in direct messages I decided to give it the ol’ “what the hell,” so here ya go, morning and night driving vlogs (DISCLAIMER: I am not responsible for any boredom that may ensue.):

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